Media Influence on Today's Society
Details of the Media Artifact
The reality TV show, American Idol, was derived from Pop Idol (a British singing competition; Simon Fuller is credited with creating both. Nigel Lythgoe, a TV producer got the idea from Australian talent show, Popstars, and helped begin a similar concept in the UK (Armstrong). Popstars' concept of auditioning singers through a panel of judges was utilized by Fuller while designing the show. American Idol personally engaged TV audiences with contestants by means of voting, and required contestants to give their best shot because, on TV, communication takes place, for the most part, by way of visual imagery; that is, TV portrays conversations in images, rather than words (Postman 7). American Idol became, by the year 2004, the most popular and most-viewed of American shows-- it retained this status for seven seasons in a row.
How this Medium Influences Society
According to McLuhan's 1964 classification of media categories, American Idol comes under the "cool media" type; McLuhan differentiated media into cool media, characterized by high participation or audience completion, and hot media, characterized by low participation. High participation levels in American Idol have significantly affected...
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